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exclaim solutions helps a leading global
shareholder communications company improve its online strategy.
www.gsccanada.com
- What the client is saying...
- “Georgeson Shareholder has now worked
with exclaim solutions
for nearly three years. We consider them a strategic partner and not
just a supplier of service to our corporation. They have always understood
our requirements, demonstrated an ability to be creative, think outside
of the box and furthermore, have always executed for us on time and
on budget. They continue to deliver their service to us, both domestically
and internationally, and we are delighted to work with them.”
- Our Challenge
- Georgeson Shareholder Communications Inc. (GSC) was looking for a
more efficient means of generating sales leads and managing client relationships,
while reducing the workload on internal resources.
- In order to achieve this, they needed to communicate the benefits
of their services more effectively to their target market. This required
a complete revamping of their online strategy that focused specifically
on improving the clarity of marketing messages conveyed online.
- The Solution
- exclaim solutions began with
a redesign of GSC's Canadian Web site, followed by the development and
launch of three new sites for offices in South Africa, Australia and
The United Kingdom. The Global site design template succeeded in aligning
each unit with GSC's corporate branding strategy while providing a user-friendly
interface.
- In addition to Web design and development services provided to GSC,
exclaim solutions has also designed
a series of print advertisements and e-mail campaigns.
- Ongoing maintenance and site updates are presently provided for GSC's
South African, Australian and Canadian sites as well as their subsidiary
in New York, Source One Communications.
- The Results
- GSC now has a cohesive corporate face - Web site, applications, and
print materials all work together to powerfully express the Georgeson
brand and message, leaving room for continued strategic growth.
- Their new online presence has resulted in more productive sales communications
and a greater number of incoming qualified sales leads. Client relationships
are better managed and internal resources are optimized.
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