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A Retail Management System developer calls on exclaim
solutions to help them succeed in a cluttered market.
Offline
- What the client is saying...
- “exclaim solutions is in a unique category when it comes to customer attentiveness and
quality of work. We are very impressed with the results that we've been able to
achieve due to their well thought out strategy and great web site design. They
are a very professional organization that we look forward to partnering with in
future projects”
- Our Challenge
- Capture.Net felt that none of their direct competitors had a particularly
strong online image, and as participants in a very cluttered market, wanted to
use this to their advantage in order to stand out from the pack. Therefore, they
demanded that their web site have a clean, welcoming appearance that their target
market would be comfortable with and not pass off as "another confusing Technology
Firm web site." Capture.Net stressed the importance of visitors being able
to quickly understand their product offering and easily navigate throughout the
site.
- The Solution
- exclaim solutions completely redesigned
Capture.Net's web site, making it visually appealing, easy to navigate, and noticeably
unique in comparison to competitor sites.
- A flash presentation was developed on the home page, which clearly communicated
what Capture.Net does and the key benefits of their product offering. Site visitors
can now grasp Capture.Net's business focus within seconds.
- Special attention was given to keywords used in the actual coding of the site
to ensure that Capture.Net ranks higher on search engines.
- A revamped online strategy placed primary focus on finding ways to entice
potential clients to submit their basic contact information and other pertinent
facts. The development of a "downloads" section, as well as an area that highlights
customer case studies, allows site visitors to view informative and helpful documents
but not without first filling out a form that aid's Capture.Net's sales team in
the prospecting process.
- exclaim solutions also implemented a content management system that enables
Capture.Net staff to add new press releases, case studies, testimonials and new
documents for downloading.
- The Results
- After the launch Capture.Net received a steady number of incoming sales leads directly
from their web site, and keep a continuously updated database of all site visitor
information. They were also able to judge which downloadable documents are most
effective based on the number of downloads reported by the content management
system.
- Web-page views immediately increased with the launch of their new site, rising
to more than five times the amount of views per week within the first 3 weeks
of being launched.
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