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An orange state of mind

July 26, 2012
Posted in: Inspiration | Marketing

To the human eye, orange is a very hot color, so it gives the sensation of heat. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Exclaim chose orange for our branding because it represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. It is associated with joy, sunshine, and the tropics, which reflects Founder and CEO, Francis Fernandes' childhood growing up in the Caribbean.

What color are you?

True Colors: What Your Brand Colors Say About Your Business by Marketo

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