Google recommends building responsive sites as best practice for Mobile SEO.
Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. When building a website that targets smartphones, Google supports three different configurations:
Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
Sites that have a separate mobile and desktop sites.
Using responsive web design has multiple advantages, including:
It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
Google can discover your content more efficiently as we wouldn't need to crawl a page with the different Googlebot user agents to retrieve and index all the content.
Get in touch to find out how we can help with your responsive website.
Here are our most recent responsive sites:
Read Google’s official recommendation here.