According to a new report from the Q3 2012 Online Advertising Report, tablet users spend 30% more time on sites than PC users. The report found that tablet users spend 30 percent more time on sites and have a 20 percent higher engagement rate than PC users.
The results point to the importance of reaching the tablet audience given that these users deliver higher engagement levels and spend more time on sites compared to PC users. The levels are even higher for the retail vertical.
This data suggests that it is now more important than ever to have your site viewable on Mobile devices.