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Why you should start using Google+

January 11, 2012, Posted in: Social Media

Why you should start using Google+

Here is an excerpt from the Ad Age Digital article.

Google has announced its long-awaited move to personalize search results with content from Google+, signifying its readiness to put the muscle of its core product behind its social-networking play. While Google+ recently hit 62 million users, according to one estimate, real engagement has been sluggish. But baking social signals into search could be Google's trump card in spurring brands concerned about their search visibility to carve out a greater presence.

With Facebook clearly in its sights, Google has been rolling out "social search" results since October 2009, personalized for signed-in users based on personal connections identified within the Google ecosystem. The latest deployment, which pulls up Google+ content and is called "Search plus Your World," will be rolled out over the next few weeks, but the degree of change in users' search experience will depend on how avidly they use Google+

Read the rest of the article.

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